Designing Impact, Innovating Experiences
I’m Vibhu Mehta, a Senior Graphic Designer and Brand Strategist with 6+ years of experience in branding, UI/UX, corporate illustrations, and marketing design. My expertise lies in crafting visually compelling narratives that enhance brand identity and drive business impact.
Over the years, I’ve collaborated with global brands like JLL, Tatsat Group, and Gracia Raina Foundation, delivering high-impact design solutions across digital, print, and interactive media. My approach blends design thinking, user experience strategy, and Gen AI-powered ideation to create meaningful brand experiences.
Beyond my professional journey, I actively engage in the design community, attending events like UX Now to stay ahead of industry trends. I also played a key role in organizing WordCamp Delhi 2024, volunteering as the Design Lead for branding and the UI/UX team, ensuring a seamless digital and visual experience for 700+ attendees.
Trying my hand at
Graphic Design
Brand Identity Creation
Rebranding Strategies
Marketing Materials
Product Packaging Design
Web Designing
Custom Website Builds
Website Redesigns
E-commerce Solutions
Landing Page Optimization
SEO Integration
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JLL (Jones Lang LaSalle)
From May 2023 - PresentSenior Analyst, Design
At JLL, I specialize in corporate branding, custom illustrations, and marketing design, ensuring a cohesive brand identity across digital and print platforms. I’ve led multiple high-impact branding and UI/UX projects, translating complex business data into engaging visuals. Recognized with quarterly awards, I continuously explore Gen AI tools to enhance design efficiency and innovation.
IILM University
From July 2022 - May 2023Graphic Designer
At IILM, Lodhi Road, I crafted engaging event materials, marketing brochures, and digital assets for university branding. My work influenced 1,500+ students, driving better engagement through strategic design and visual storytelling. I also played a key role in videography and photography, enhancing campus communication.
Tatsat Group
From Nov 2020 - June 2022Graphic Design
As a lead designer at Tatsat Group, I managed branding strategies for Tatsat Foundation, Tatsat Chronicle, and ContentCraft. I was responsible for editorial design, infographics, digital marketing assets, and social media campaigns. My contributions significantly shaped the brand’s visual identity and audience engagement.
Gracia Raina Foundation
From January 2018 - PresentGraphic Design
At Gracia Raina Foundation, I designed impactful awareness campaigns, social media content, and event visuals that reached 100K+ audiences. My work supported various health and education initiatives, crafting digital, print, and multimedia assets to drive engagement and advocacy.
Notable Projects
Beyond corporate experience, I’ve collaborated on high-profile projects, including branding for cricketer Suresh Raina, UI/UX design for Maaté (luxury baby care brand), and editorial designs for CSR magazines. My work spans brand strategy, web design, and immersive digital experiences, ensuring brands make a lasting impact.
Guru Gobind Singh Indraprastha University
From August 2016 - 2019Graduation
I am pursuing my graduation in BCA (Bachelor of Computer Application) from COMM-IT Career Academy which is affiliated by GGSIU
Buzz Mantra
From May 2016 - December 2017Front end web and graphic designer
I work as the web and graphic designer at an integrate brand company Buzz Mantra
Skills
Innovation, Business & Creative Thinking
Beyond Design
In 2022, I launched Pick A Stick, an e-commerce brand specializing in custom laptop and mobile stickers. Running this venture for a year gave me hands-on experience in product design, branding, digital marketing, and consumer behavior. It reinforced my understanding of business strategy, market positioning, and customer engagement, shaping me into a designer who thinks beyond aesthetics and understands how design drives business success.
For me, great design is more than visuals—it’s about solving problems, building connections, and creating experiences that leave an impact. Whether it’s crafting a brand identity for a startup, refining a corporate visual language, or leveraging Gen AI for innovative ideation, my goal remains the same—to create designs that inspire, engage, and deliver results.
Let’s build something remarkable together. 🚀